Elections and the 10-80-10 Principle

elections

Elections and the 10-80-10 Principle

Many years ago, I was interested in learning about politics with the idea that someday I might
consider running for office. I figured that the best way to learn about how the political system
works was to immerse myself within it. Through a connection, I met a man who had quite the
political pedigree and I joined his election team. What a great learning experience it was, and
through it I discovered that successful campaigns utilize a strategy that I later coined the 10-80-
10 Principle.

I started out canvassing with this man (let’s call him George Smith of Party A) door-to-door and
was completely perplexed by our first few encounters. At one house, a woman came to the
door and he introduced himself. “Hello, I am George Smith and I represent Party A …” That was
all he was able to get out before he was interrupted.

“Oh, Party A. Well, I’ve supported Party B for 40 years, and let me tell you just SOME of the
things you and your party are doing wrong!” And she started to rip into him.

A rookie politician would have immediately defended his party’s position and tried to convince
this woman that they are not evil. Instead George did something that I thought was brilliant. His
response was, “You’re right. Sorry for wasting your time.” Then he moved on to the next house.
For the most part, we received two other kinds of reactions. If the person was undecided, we
would offer them a flyer from Party A and say something to the effect of, “We would really like
your support. Please let us know if we can do anything to help you with your decision.” But if
the person was already planning to vote for Party A, that’s where we spent most of our time.
“You are voting for Party A; that is excellent. We really appreciate your support. Have you
considered placing a sign on your lawn? They come in two sizes, extra large and super extra
large. Or perhaps you would be interested in going door-to-door identifying votes like we are
doing?”

I used to think that the purpose of canvassing was to try and win people over and get them to
vote for you. It has nothing to do with that. When politicians knock on your door they care very
little about trying to change your mind. They want to know if you’ve decided to vote for them
or not. If they aren’t already your candidate of choice, they aren’t going to try and convince
you.

George Smith, understood this perfectly. The woman with 40 years of supporting Party B was
part of his Bottom 10. Staying with this woman and trying to get her to come around to his way
of thinking would take time and effort he simply didn’t want to spend. Instead, George spent

SPEAKING

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  • About The 10-80-10 Principle® Pocketbook

    The 10-80-10 Principle® is a framework that was designed to help individuals and groups create maximum performance. The methodology combines best-practices with small wins that allow users to capitalize on success while at the same time reducing and eliminating behaviors that limit successes. This book explains the principle and then gives numerous practical examples of where we can use and observe the principle – everything from elections to losing weight, from mortgages to sales. See the world through a 10-80-10 lens will help you significantly improve your individual and team results.

  • The ABC’s of Student Leadership

    What is Student Leadership all about? How do you become a Student Leader? What resources are available that will help students to proceed, exceed and succeed inleadership roles? The answer to all of these questions and many more can be found in the enjoyable and easy to read The ABCs of Student Leadership book. This book was specifically written to help students take charge of their own lives and start leading themselves. Whether you are looking to lead inside or outside of school this book is a powerful tool that is jam packed with examples, stories and exercises that will all the reader to empower them selves and start to succeed. What do Post-it Notes, bumblebees and Las Vegas casinos have in common? They each remind Sunjay Nath that nothing is impossible! What do you get when you start incorporating processes like the “Mom test” and the “underwear evaluation” into your daily activities? Sunjay thinks they’ll bring you one step closer to being a better student leader! But to be a good leader of others, you must first learn to lead yourself. The ABCs of Student Leadership features nine chapters that will help you fine-tune your own attitudes and skills to do just that. Attitude, Action, Alliance, Balance, Belief, Behavior, Commitment,Change and Character: Sunjay’s collection of wisdom, stories, suggestions and guidelines about these key words will help you get motivated and…get involved. Each chapter includes a Leadership Journal and Exercises section that will help you identify new opportunities for you to grow, stretch your limits, and be the best you can be for yourself and for the people around you-whether you are a member of the chess team, a tuba player for the marching band, or the captain of the soccer team. So go ahead, start reading and leading!

  • Wanted: Meeting Planners Looking For A Funny Keynote Motivational Speaker

    Are You Ready To Work With The Most Laid Back Speaker You Have Ever Worked With? His Keynote Presentations Are Extremely Funny, Highly Motivational And Consistently “Wow” Audiences With His Top Notch Content.

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    • See links below for program one page descriptions, bio, intros and head shots.’

     

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  • What Is Consulting?

    Consulting is a complete program comprised of the other elements. A complete corporate leadership training program has the following components:

    • Opening keynote –kick off
    • Assessments and Interviews (with each participant)
    • Coaching
    • Workshops
    • Observation (with coaching)
    • Certification (upon successful completion)

    Our consulting services are for organizations that are looking for a complete end-to-end solution focusing on improving performance and leadership within the organization. We are very selective of the organizations we work with in order to achieve maximum results.

    A consulting program is a combination of the other delivery methods with an overarching strategic focus. Consulting programs run between several months and several years.

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  • From The Platform

    This is an experiential approach to improving Speaking Skills. The From the Platform workshop focuses on four main components of effective presentations; basics, rules, content and application with an experiential approach. Participants will be given exercises to practice and enhance their presentations skills throughout the sessions.

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  • The Number One Thing That Holds Us Back

    This workshop builds part of the foundation to the 10-80-10 Principle®. If we acknowledge the way our personal bias forms our opinions and biases, we can easily be trapped by our own limiting beliefs.

    The goal of this session is to help move people from Impossible to Possible. This is done by bringing to surface some of the ways our own assumptions lead to our personal biases. Once we are aware of this, we can learn to question the rules and boundaries, which are often self-imposed. By questioning the barriers and re-approaching from a different perception we can make what was once impossible, possible.

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  • The 10-80-10 Principle®

    The 10-80-10 Principle® is a framework that allows you to increase your performance and results by focusing your energy and efforts on highest yielding activities. The Principle was created by Sunjay Nath and it help individuals and teams operate at a dynamic level.

    Every person or group already exhibits behaviors that are Top 10 (percent) – those behaviors that lead to high performance and achievement. What people lack is the knowledge to consistently operate at that dynamic Top 10 level. The 10-80-10 Principle® rewards and grows Top 10 behaviors and eliminates Bottom 10 actions.

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